Scope of Mass Communication In India, Jobs & Career Options


Career in Journalism and Mass Communication: The Profession conquering the World

We live in a time where different kinds of news reach to us through different platforms in different ways. When we switch on the TV, we see in some news channels the news anchors are slamming the politicians, as we keep changing the channels we see some are presenting breaking news of the time, some are showing us live telecast of terrorist attack or any rescue operation, some are telling us about sports or some are giving us new topics to gossip about the personal lives of film stars. We get news though newspaper and internet as well. But you will be amazed by knowing that a team of hundreds or more people work day and night  to present a news report of one hour or to write a news of 2-3 paragraphs. Due to the reckless effort of these people journalism has emerged as the fourth pillar of democracy. Journalists are those professionals who keep the public aware and work as the watch-dogs of society. It requires a great sense of responsibility and devotion to truth to become a journalist because common people blindly trust what they say. Journalism and Mass communication is that career path which gives fame, prestige and money at a time that is why career in journalism engrosses many students towards it. And many students who don’t have much idea about this course would get a clear idea after reading this article.

Journalism is the activity of gathering, analysing, creating, and presenting news and information to a large group of audience. It is a distinct form of communication where the journalist delivers a one-way message, or story to the audience as per his or her observations and discoveries on a particular happening. This type of storytelling is presented in different forms, like: Breaking news, Feature stories, Investigative reports, Editorials, Reviews, Blogs. 

Whereas, Mass communication is the process of conveying message through the channels of communication including broadcast television, radio, social media, and print media to a large group of anonymous and heterogeneous audience. Even though journalism and mass communication are two different aspects but they are inter related and interdependent on each other.  

Eligibility and skills required for journalism and mass communication

The minimum eligibility required to get admission into the bachelor degree in journalism is 10+2 certificate from any recognized board (having an aggregate of 40%). For the Post graduate degree courses, the minimum qualification a graduate degree. A student from any stream (science, commerce or arts) is eligible to apply for mass communication courses in India. Some institutes also offer one year certificate courses in journalism for which eligibility is 10+2. Apart from this every institute and universities conduct their separate entrance exams includes interviews, group discussion, and written tests to determine one’s eligibility for the course.

Keep in mind that, the courses can only give knowledge in the technical aspects but cannot build someone into an excellent journalist. For this one must be diplomatic, confident and structured, must have a nose for news, ability to write and produce news stories in correct and appealing style. He must have the capability of accepting criticism and the skill of filtering relevant facts from the irrelevant ones. 

Career options in journalism and mass communication

Electronic media

Thousands of television channels of various interests are working in our country as a result of which the career opportunities in the field of electronic journalism and mass communication has increased manifold. The career options in electronic media are:

  • Field Reporter
  • Researcher
  • Content Writer and editor
  • Programme Editor
  • Field and In-house Correspondent
  • News anchor/ Event Anchor
  • Narrator
  • News Analyst
  • Video journalist
  • Audiovisual Production Specialist
  • Public Relations Officer
  • Cinema Projectionist
  • Media Marketing Executive
  • Advertising Executive

Print Media

This is one of the oldest and most popular medium of mass communication. The career options print media holds for this course are as follows-

  • Chief Editor
  • Senior Editor
  • Editor
  • Associate Editor
  • Assistant Editor
  • Magazine features editor
  • Magazine journalist
  • Columnist
  • Reporter
  • Correspondent
  • Photo journalist
  • Graphics designer
  • Cartoonist

Web media

The Internet is fast emerging as a global electronic community mode interconnecting millions of people. It provides updated news content at no cost. Here competition is tough. So, the web journalist has to make the news sharp and interesting because many web surfers may turn off the the page without reading them entirely if they don’t find it interesting. In web media one can work as-

  • Content writer
  • Blogger
  • Video editor
  • Graphics editor
  • Digital copywriter
  • Market researcher
  • Multimedia specialist
  • Public relations officer
  • Science writer
  • Translator

Apart from all the above mentioned careers options one can also work in the following fields for both government and private organisations after acquiring the journalism and mass communication degree-

  • Copywriter
  • Corporate communications specialist
  • Grant writer
  • Public relations specialist
  • Social media specialist
  • Technical writer 
  • Freelance writer



  • Indian Institute of Mass Communication (IIMC) Delhi
  • Xavier's Institute of Communication (XIC)
  • Asian College of Journalism (ACJ)
  • Symbiosis Institute of Mass Communication (SIMC)
  • AJ Kidwai Mass Communication Research Centre (AJKMCRC)
  • Mudra Institute of Communications, Ahmedabad (MICA)
  • Indian Institute of Journalism & New Media, Bangalore (IIJNM)
  • Department of Journalism and Mass Communication, BHU
  • Department of Communication and Journalism, Pune
  • Bharati Vidya Bhavan's Sardar Patel College of Communication and Management, Delhi


Institutions conduct individual entrance exams like ACJ Entrance Exam, AUCET, IP College for Women Entrance Exam, IPU CET, Jamia Milia Islamia Entrance Exam, MASCOM Entrance Exam, MU-OET, SET, XIC OET for the admission to this course. If you want to study in any of the Indian Institute of Mass Communication (IIMC), then you have to qualify IIMC entrance exam.


  • The course teaches the fundamental skills of journalism, including interview techniques, research and meeting deadlines
  • Teaches to write extensively in the three primary narrative journalistic forms: news, features and news features
  • Incorporate audio, digital photography and videography in journalistic webcasts and podcasts
  • Teaches to examine the contemporary media environment, including corporate ownership, censorship, and the issues involving privacy, freedom of expression and public interest
  • Teaches the professional codes of conduct, artistic and social responsibility, and the ethics of reporting
  • Provides opportunities to join the experienced professionals of this industry, giving the students first-hand experience in the behind-the-scenes production process.


Each of the institutes has different test format but some sections are generic. The segments from which the questions asked mostly are-

General knowledge, English (language, its usage, basic grammar, reading capabilities etc.), Media Aptitude (aptitude and knowledge related to media), Reasoning or Analytical skills, Subjective questions (to assesses candidates writing skills, structural knowledge, language skills, and ability to write on a topic)  


Journalism is the activity of gathering, analysing, creating, and presenting news and information to a large group of audience. It is a distinct form of communication where the journalist delivers a one-way message, or story to the audience as per his or her observations and discoveries on a particular happening. This type of storytelling is presented in different forms, like Breaking news, Feature stories, Investigative reports, Editorials, Reviews, Blogs. 

Whereas, Mass communication is the process of conveying message through the channels of communication including broadcast television, radio, social media, and print media to a large group of anonymous and heterogeneous audience. Even though journalism and mass communication are two different aspects but they are inter related and interdependent on each other.  


Yes, of course. All print or digital Medias require Content Writers. So, a Mass communication degree with a Degree in English (hnrs) will keep you one step ahead than your competitors. But the thing is that PG in Mass communication will teach you about the technical aspect of all the sectors so you can opt for PG Diploma in Journalism instead. Because, Journalism will be a specialised study focusing on news and content writing for different mediums.


See, till now IIMC has not got the university status. So, IIMC provides diploma certificate and to pursue M.Phil and Ph.D. you need a degree certificate. But, recently UGC has given a green signal to the proposal of making IIMC a deemed university. 

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Career Scopes at a Glance In Mass Communication...

IntroductionAn unprecedented explosion is been witnessed when the reference is for communication technology and the media. Every boundary has been transcended, while the entire global community seems to have been got together into a unified whole.  As with mass communication, there is a stream study with a career option.  Mass Communication is not here limited to the journalism here alone but there are extends of the mass and the media studies which capture and covers all the aspects of the human life. There is a change in the concept of working under the mass and media. The job profiles under the media studies not only are highly paid but also bring in to a great deal to the job profile satisfaction and the expression of creativity.Step-by-StepNot with the time, people with better and good communication skills and a degree holder in the field of literature was considered as fit for the fields of journalism and other areas of the relevant mass communication. Also the technology here today play a major role factor for playing the role over the lives, including the professions related to the mass communication and now they require the skilled professionals who could work fast and also efficiently deliver the message to the whole range of the audience.  It has also been claimed that ‘anyone’ can become a journalist but the reality behind which talks here with the profession is that the professional training only could pass the relevant grade of the candidates.Start EarlyUnlike any of the engineering or the medical streams, the preparation methods and the techniques are not similar to the engineering or the medical. The graduate degree would be good to start a career through but a postgraduate degree or the diploma is too essential for the responsible for the position of the organizations. Blogging or working as a freelance to the newspaper of the host would add to the development of the communication skills all around.A career in through mass communication, this is a critical self-evaluation. This career demands for creativity with the words and an excellent way of communication skills is required to explain and to inform the same to others. This also requires a great deal of patience and also a lot of hard work and a time to top.Job ProspectsThe professional course in mass communication opens to the doors of the career into the films and TV, publishing, public relations, journalism, the direction, editing, film making and of the scriptwriting, etc. In a nutshell, Mass Communication also brings with the horizon of the career options for the person, and as accordingly to the personal interest and also for the inclination of the interest for the candidate the mass communication professional can choose for a job. There are also attractive and the high paying jobs such as the journalist, editor, director, RJ, producer, VJ who are available to the talented and the trained individuals.Pay PackageThe candidates passing through the institutes such as MCRC Jamia, Symbiosis College, and IIMC and many of the other institutes at the end of the course study attractive placement after the relevant courses with handsome salaries, while the students need to work hard to get placed. After three to five years, of work experience, being into the profession, the candidate can expect a higher salary for the job profile.Demand and Supply The demand and supply playoff as the struggling role in the careers of the mass communication professionals. The global recession had to cost as many of the high profile journalists their relevant jobs and of the graduates of the relevant turbulent times found that extremely hard to get placed. On the other hand, when there is a dearth of the trained professionals in the mass media,  the death of the trained professionals into the mass media into the news channels, new launches into the pipeline the demand will only shoot up. Also, the opening of the media sector for foreign investment is being expected to create new jobs over the field.Market WatchThe career opportunities in mass communication are being expected to increase over the next incoming years. Blessed in the mass field media, new and entertainment job opportunities are plenty for the trained professionals in various of the roles, such as the particularly in journalism and of the films.Different Roles, Different NamesThe various of the job profiles and for the course  study of Mass Communication are :ProducerScreenwriterSound  EngineerFashion PhotographerVideo JockeyArt DirectorEditorEvent ManagementPublic Relations OfficerTips For Getting HiredBesides than pursuing the course over the mass communication institute, a candidate is expected to be possessed by certain skills and also with the interests that can help him to get a job. Candidates having an interest in the news media should keep the interest and the sound knowledge of the news and the current affairs ahead. To the global point of view the various issue which could help the candidate to obtain the position of the reporter or of the journalist.Top CompaniesHindustan Times Group of PublicationBBCBig Entertainment and the numerous others.Times of India Publication GroupNDTV NetworkViacomRead also : Career in Journalism and Mass Communication: The Profession conquering the World

Top Career Opportunities in Advertising and Market...

Advertising and Marketing Communication program will equip you with promotional writing, presentation and organizational skills as well as introducing design, basic production and supplier management skills. Course in advertising, marketing communications, public relations and project co-ordination will give you a keen awareness of the breadth of your employment opportunities.This program focuses on providing you with skills that enable you to work with advertising creative including copywriters, graphic and interactive designers, art directors and suppliers, preparing you for success in the work place.Know details about: Top Exams in Media and Mass Communication, Click hereHow to start a career in Advertising and Marketing Communication ! !CourseDurationEligibilityDiploma in Advertising and Marketing communication1 yearCandidates should have passed a bachelor’s degree with a minimum 45 % marksB.A. advertising and Brand Management3yearsCandidates must have passed 10 +2 with a minimum 50%  marksB.A. ( advertising, sales promotion and sales management)3 yearsCandidates must have passed 10 +2 with a minimum 50% marks  B.Com. (Advertising and Brand Management)3 yearsCandidates must have passed 10 +2 with a minimum 50%  marksB.Sc.(Mass Communication, Advertising and Journalism)3 yearsCandidates must have passed 10 +2 with a minimum 50%  marksM.A.( Advertising and Marketing Management)2  yearsStudents should have completed a bachelor’s degree with minimum 45% marks in aggregateM.A. Advertising & Public Relation2 yearsStudents should have completed a bachelor’s degree with minimum 45% marks in aggregateTop Colleges :Indian Institute of Mass Communication, New DelhiMudra Institute of Communications (MICA), AhmedabadNarsee Monjee Institute of Management Studies MumbaiXavier's Institute Of Communication, MumbaiSymbiosis Institute of Media and Communication, Pune Career in Advertising and Marketing Communication:Advertising offers a unique blend of opportunities as a career. The major areas of operation are mentioned in the following:Media Planning:Their work is to guide ad agencies to select the best outlet or medium to reach the customer they want. They plan, schedule, book and purchase space in the print media (newspaper, magazines) or outdoors (billboards, kiosks and bus panels) and time (TV & radio, internet). The media planning also involve conducting some targeted research to assess recall and viewership of a campaign.Accounts Planning:This department which decides and helps to evolve the budget, select the right media and draw up the communication message after exchanging views with the clients and with its own creative team, the media planning department and the market research agency.Copy Department:The paramount requirement for this role is creativity and versatility. Copywriter’s task is to send across the message in words headline, followed by the body copy in the case of a press ad, a dialogue or jingle for a radio spot, or a detailed story board in the case of a TV commercial. They must come out with unique and out of the box ideas and co-relate masses of data and research findings so as to present the conclusions in language that is lucid and convincing.Creative Department:The work of this department basically divided into two parts: Copy and Creative. Their work always should be more creative and descriptive. They focus on how to identify the correct words, the most appropriate visuals which can be able to catch the attention by the audience. They should have the quality of innovative which will help them to grab the attention of the views towards them. They have to explore the new ideas and thoughts.The Art Department:A high level of creativity and originality talent form the pillar, a degree in applied art or graphic design with knowledge of computer graphics/multimedia is needed. The work of such role is to select the size and type of the font, the visual treatment and the overall treatment. They always focus on some components such as headline, visual, picture, text, logo, etc.Market Research:As a market researcher, you will collect and analyze data and information to present to your clients. The information you provide helps them to make informed political, social and economic decisions. You may be employed directly by a company, where you will collect information on customer opinions, investments and marketing trends. 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